Search Engine MarketingDefinitionSearch Engine Marketing describes the process of promoting a web site through all aspects of searchengines. (This definition is given as understood by the Australian Search Engine Marketing company Epositioning - based in Sydney, Australia.)InformationSearch Engine Marketing involves the promotion of web sites through all aspects of search engine, from search engine optimisation and placement, to paid inclusion services to pay per click services to banner advertising on searchengines. Search engine offer a wide range of free and paid promotional services for your web site. By far, the most effective means of harnessing traffic through search engine marketing is with optimisation of a web site.Search Engine Optimization Submission Placement- the Search Engine Marketing Specialists - understand that the most effective means to gain real traffic from searchengines is through search engine optimisation. Effective search engine marketing focuses on enhancing the relevancy of a web site for all keyword phrases relating to the content of that site. This ensures that the web site will appear for all related web searches. All other aspects of search engine marketing are costly and less efficient. A search engine marketing strategy involving banner advertising would mean a banner per keyword phrase per searchengine! A costly exercise compared to optimisation - rankings for all relevant keyword phrases for all searchengines. 
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NB. These definitions are as understood by India Internet Marketing & Search Engine Optimisation internationally. These definitions are not intended to be official or standard industry definitions. So, what are you waiting for? Check out our search engine marketing, search engine marketing and search engine optimization services now!Copyright ©2001 India Internet Marketing. All rights reserved. |